New information from AutoTrader exposes a record high of over 319 million online automobile searches performed throughout the very first half of 2021.

The group’s 2021 AutoTrader Mid-Year Industry Report, supplies exact information when it concerns the utilized automobile market in South Africa. The 56-page report discovered that BMW is the most looked for and likewise the most seen secondhand automobile brand name in the nation, while the most looked for design is the Toyota Hilux. It is likewise the most enquired about pre-owned car.

The Volkswagen Golf GTI is the most looked for specific version, it stated, while sport energy cars (SUVs) have the greatest variety of physique searches.

According to AutoTrader CEO George Mienie, the report comes at an essential time for vehicle makers and automobile dealerships alike. “Following the healing of an interrupted South African car market, the market focus now requires to move to creating a course towards the brand-new typical, one that makes sure sustainability for the long term,” he stated.

” Car shopping behavioural patterns and journeys were evaluated, resulting in insights into that makes, designs and for the very first time in South Africa, which variations consisting of trim level information have actually ended up being crucial to car-buying customers,” Mienie stated.

Given that the last AutoTrader Car Bi-annual Industry Report, the leading 5 most looked for brand names stays mostly the very same, with just a single modification in rank. The information reveals that the lead in searches that BMW has actually typically taken pleasure in, has actually lessened even more in the last 6 months as customers search and compare more brand names in their factor to consider set.

The leading 3 most looked for vehicle brand names in South Africa took 37% of all automobile searches, below 45% in the last 6 months of 2020. 12.8% of all automobile brand name Searches went to BMW, below 15.4% in the previous 6 months. Mercedes-Benz took 2nd location with 11.94% of all vehicle searches, with Volkswagen represented 11.87% of overall searches.

Coming out of theepicentre of the nationwide lockdown, double & single c ab bakkies commanded the most customer attention. The leading 3 most looked for m odels, which represent 0.4% of all designs noted on AutoTrader, drew in 9.4% of all design searches, below 11% in the previous 6 months.

Eventually, the share of searches has actually dropped throughout many models, however outright search figures for leading designs have actually increased by 17.6%.

Leading 10 Models

The most looked for design (3.6% of all searches), when again was the Toyota Hilux, with 11.5 million searches. The 2nd most looked for design was the Volkswagen Golf, with 2.9% of the overall search share. The Mercedes-Benz C-Class which created 2.8% of the overall search share (9 million searches), was 3rd.

The Volkswagen Golf GTI is still the most looked for variation of all noted variations offered for sale. The leading 3 most looked for variations(0.004%of all readily available )got 1.4% of all searches. It’s worth keeping in mind, that because the intro of Variant level search performance, look for the Volkswagen Golf GTI have actually tripled. The Volkswagen Polo GTI has actually maintained the 2nd most searches (1.4 million searches or 0.45% of overall search share) after losing its position to the Mercedes-AMG C-Class C63 in the previous reports, getting 0.44% of the overall share.


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